Some Marketers Believe That The Customer Is Always Right Essay

Some Marketers Believe That The Customer Is Always Right - Essay Example It is evident that all of these approaches cannot be regarded as the most effective strategy. Of course, all of them are to be observed and used while planning company's future. It seems that the third one provides the most favourable basis for creating effective strategy, but it also should be examined and completed. Management is an integral part of the modern society's activity. It is connected to all fields of activity and that is why it is necessary to know as much as possible about its laws and specificity. The directive philosophy in any strategic management development, no matter in the public or in private sector, are about appreciating what changes are required, how to realize and run these changes, and how to produce a schedule for supporting betterments that lead to better presentation. The problems of relationship between economy and ethics are examined and discussed by many scholars at present. More and more experts say about conflicts between these two spheres. But recently some of the most talented economists started to address most relevant problems in society at present. (Hunger) One of the founders of modern economics, Alfred Marshall wrote in his book that poverty and its elimination "give to economic studies... their chief and their highest interest". (qtd in Kabodian)But a complex structure of global economical processes today demonstrates that up-to-day ethical reflection is problematic today. And the statement of various economists to be occupied with making social "value-free" science, became a reason for ethicists and average customers to start a dialogue. (Kabodian) Amartya Sen, a scholar who was awarded Nobel Prize in Economics for establishing links between economy and ethics, states that economic strategies and methodologies are to be estimated in terms of their influence on the ability of individuals to function successfully in the society they belong to. This author points out that individuals should be treated as the agents of morality, possessing such features as responsibility, ability and freedom. The purpose, as defined by this author, is to view economic sphere and all other aspects of life through the scope of moral perspective. He adds the following remark on this topic: "What matters, finally, is how we see each other." (qtd in Hicks) It is not a secret that people are regarded and treated as customers within contemporary society. This concerns not only the sphere of consumption, but many other spheres of life, even those that are far from economy and finance. As Maier states, "In the business sector itself, "customer service," "customer satisfaction," and "customer loyalty" have become watchwords for marketing and strategic growth practices. From their market-based home, these concepts have seeped into other sectors". That is why understanding and evaluating the concept "customer is always right"

Texting while driving Essay Example | Topics and Well Written Essays - 1000 words - 1

Texting while driving - Essay Example These efforts that include commercial like the AT& T have in the past failed and still show no sign of succeeding in future due to the following: first, the ever growing culture which sees vehicles as haven, roving office and friendly place where people do whatever they like. The second reason is the culture of connection that has left most people afraid with the issue of being left out. Lastly, the technological culture that leaves many trapped in a bias where they are tempted to permit the act first and only ask question later. Some supporters of the idea of texting while driving argue that it only becomes bad when the act takes place while the driver is on a high speed. It is on this ground that some people recommend that wireless mobile service providers ban texting incase the phone is detected to be moving faster than 20miles per hour. It has been suggested that phone makers configure the mobile devices to automatically advice persons communicating from the other side the driver is on the wheels. But is driving and texting really sinful? Does it go against God’s standards of what is right? It is not debatable that drinking and driving is unethical. The same applies to similar acts such as drugs and driving, speedy driving in a school zone or construction area where men are at work. Again it may be important to take a break and ask why these acts are considered unethical driving. The answer will obviously be based on the idea that it endangers other people’s lives (Rachels, and Stuart). Now coming back to the current scenario, it is argued that texting does not tamper with people’s intellect like drugs and alcohol. However, it is important to note that texting and driving greatly affect the sense of sight, a key element while driving. It is on this ground that everything about it becomes wrong. Taking the ideas carried in the consequentialism theory of morality and