Socially Responsible Marketing

Socially Responsible Marketing Free Online Research Papers Businesses and people face constraints on what can ethically be done to make money or in their pursuits of goals. Fraud and deception are not only morally wrong but also clog up the efficient functioning of the economy. There are also behaviors that, even if they are not strictly illegal, cannot be undertaken with a good conscience. There are a number of areas where a person must consider his or her conscience to decide if an action is acceptable. For example, Some â€Å"paycheck advance† loan operators charge very high interest rates on small loans made in anticipation of a consumer’s next paycheck. Depending on state laws, effective interest rates (interest rates plus other fees involved) may exceed 20% per month. In some cases, borrowers put up their automobiles as security, with many losing their only source of transportation through default. Although some consider this practice unconscionable, same may assert that such loans may be the only way that a family can o btain cash to fill an immediate need. Because of costs of administration are high, these costs, when spread over a small amount, will amount to a large percentage. Also, because the customer groups in question tend to have poor credit ratings with high anticipated rates of default, rates must be high enough to cover this. Different individuals vary in their ethical convictions. Some are willing to work for the tobacco industry, for example, while others are not. Some are willing to mislead potential customers while others will normally not do this. There are also broader societal and company wide values that may influence the individual business decision maker. Some religions, including Islam, disfavor the charging of interest. Although different groups differ somewhat in their interpretations of this issue, the Koran at the very least prohibits usury- charging excessive interest rates. There is some disagreements as to whether more modest, fair interest rates are acceptable. In cultures where the stricter interpretation applies, a firm may be unwilling to set up an interest-based financing plan for customers who cannot pay cash. The firm might, instead, charge a higher price, with no additional charge for interest. Some firms also have their own ethical stands. For example, Google has the motto †Å"Do no evil.† Other firms, on the other hand, may actively encourage lies, deception, and other reprehensible behavior. Some firms elect to sell in less developed countries products that have been banned as unsafe in their own countries. Many see the tobacco industry as the â€Å"enemy† and may not want to do anything that can benefit the industry. However, in principle, it may actually be possible to make it profitable for the tobacco industry to â€Å"harvest†- to spend less money on brand building and gradually reduce the quantities sold.   The tobacco industry is heavily concentrated, with three firms controlling most of the market. Some other industries are exempt from many antitrust law provisions. If the tobacco companies were allowed to collude and set prices, the equilibrium market price would probably go up, and the quantity of tobacco demanded would then go down. It is been found that among teenagers, smoking rates are especially likely to decrease when prices increase. The tobacco companies could also be given some immediate tax breaks in return for giving up their trademarks some thirty years in the future. This would reduce the incentive to advertise, again leading to decreased demand in the future. The tax benefits needed might have to be very high, thus making the idea infeasible unless the nation is willing to trade off better health for such large revenue losses. In some cases, it may actually be profitable for companies to do good deeds. This may be the case, for example, when a firm receives a large amount of favorable publicity for its contributions, resulting in customer goodwill and an enhanced brand value. A pharmacy chain, for example, might pay for charitable good to develop information about treating diabetes. The chain could then make this information on its web site, paying for bandwidth and other hosting expenses that may be considerably less than the value of the positive publicity received. Non-profit groups often spend a large proportion of the money they take in on fund raising. This is problematic both because of the inefficiency of the process and the loss of potential proceeds that result and because potential donors who learn about or suspect high fund raising expenses may be less likely to donor. This is an especially critical issue now that information on fund raising overhead for different organizations is readily available on the Internet. An alternative approach to fund raising that does not currently appear to be much in use is the idea of â€Å"sponsored† fund raising. The idea here is that some firm might volunteer to send out fund raising appeals on behalf of the organization. For example, Microsoft might volunteer to send out letters asking people to donate to the American Red Cross. This may be a very cost effective method of promotion for the firm since the sponsor would benefit from both the positive publicity for its involvement and from the greater attention that would likely be given a fund raising appeal for a group of special interest than would be given to an ordinary advertisement or direct mail piece advertising the sponsor in a traditional way. One issue that comes up is the potential match between the sponsor and sponsee organization. This may or may not be a critical issue since respondents are selected for the solicitation based on their predicted interest in the organization. Microsoft- directly or indirectly through the Bill and Melinda Gates Foundation- has been credited with a large number of charitable ventures and has the Congressional Black Caucus as one of its greatest supporters. In many cases, firms might volunteer for this fund raising effort in large part because of the spear heading efforts of high level executives whose families are affected by autism. As Globilization continues to expand, the issues dealing with ethics and how they apply to marketing will be of growing concern. Where this may be seen the most is in dealings with other cultures, religions, and even governments. It is hard enough at times to always make the right decisions as an individual, as for a business it is hard to fully fathom the full implications. Research Papers on Socially Responsible MarketingTwilight of the UAWIncorporating Risk and Uncertainty Factor in CapitalDefinition of Export QuotasThe Effects of Illegal ImmigrationAnalysis of Ebay Expanding into AsiaInfluences of Socio-Economic Status of Married MalesPETSTEL analysis of IndiaBionic Assembly System: A New Concept of SelfNever Been Kicked Out of a Place This NicePersonal Experience with Teen Pregnancy

If Sans Que Talks Supposition, Use the Subjunctive

If Sans Que Talks Supposition, Use the Subjunctive Sans que (without) is a conjunctive phrase (locution conjonctive) that requires the subjunctive when theres uncertainty or supposition. The expression indicates a simultaneity of actions or a negative consequence.  Note that when you use sans que and you wish to express negation, add the more formal ne explà ©tif  (ne  without pas)  in the position you would normally find ne:   Je le fais sans quil ne me voie.   I do it without him seeing me. More examples of sans que: Tà ¢che de tapprocher sans quon te voie.Try to get close without anyone seeing you. Ils ont rà ©glà © le problà ¨me sans que nous ayons intervenir.  They dealt with the problem without us having to intervene. Le projet à ©tait passà © sans que personne (ne) sy opposà ¢t.  The bill was passed without any opposition. The Heart of the Subjunctive This goes to the heart of the subjunctive  mood, which  is used to express actions or ideas that are subjective or otherwise uncertain, such as will/wanting, emotion, doubt, possibility, necessity and judgment. The subjunctive can seem overwhelming, but the thing to remember is: the subjunctive subjectivity or  unreality. Use this mood enough and it will become second nature...and quite expressive. The French subjunctive  is nearly always found in dependent clauses introduced by  que  or  qui, and the subjects of the dependent and main clauses are usually different. For example:      Je veux que tu le fasses.   I want you to do it.  Ã‚  Ã‚  Ã‚  Il faut que nous partions.   Ã‚  It is necessary that we leave. Dependent Clauses Take the Subjunctive When They: Contain verbs and expressions that express someones will, an  order, a need, a piece of advice or a desireContain verbs and expressions of emotion or feeling, such as fear, happiness, anger, regret, surprise, or any other sentimentsContain verbs and expressions of doubt, possibility, supposition  and opinionContain verbs and expressions, such as  croire que  (to believe that),  dire que  (to say that),  espà ©rer que  (to hope that),  Ãƒ ªtre certain que (to be certain that),  il paraà ®t que  (it appears that),  penser que  (to think that),  savoir que  (to know that),  trouver que  (to find/think that) and  vouloir dire que (to mean that), which only require the subjunctive when the clause is  negative or interrogatory. They  do  not  take the subjunctive when they are used in the affirmative, because they express facts that are considered certain- at least in the speakers mind.Contain French  conjunctive phrases  (locutions conjonc tives), groups of two or more words that have the same function as a conjunction and imply supposition.   Contain the  negative pronouns  ne ... personne  or  ne ... rien, or the  indefinite pronouns  quelquun  or  quelque chose.Follow main clauses containing  superlatives. Note that in such cases,  the subjunctive is optional, depending on how concrete the speaker feels about what is being said.   Why Sans Que Takes the Subjunctive Sans que  is one of the conjunctive phrases (locutions conjonctives)  described in number 5, many of which are listed below. These require the subjunctive because they imply uncertainty and subjectivity; it is best to try to memorize them, although you can also decide according to the meaning of the tense.  Sans que  belongs to a subset of this category called opposition conjunctions, such as  bien que, sauf que, malgrà © que and others. These Conjunctive Phrases Take the Subjunctive condition que   provided that moins que  Ã‚  unless supposer que  Ã‚  assuming thatafin que  Ã‚  so thatavant que  Ã‚  beforebien que  Ã‚  althoughde crainte que  Ã‚  for fear thatde faà §on que  Ã‚  so that, in order that, in such a way thatde manià ¨re que  Ã‚  so thatde peur que  Ã‚  for fear thatde sorte que  Ã‚  so thaten admettant que  Ã‚  assuming thaten attendant que  Ã‚  while, untilencore que  Ã‚  even thoughjusqu ce que  Ã‚  untilpour que  Ã‚  so thatpourvu que  Ã‚  provided thatquoique  Ã‚  even thoughquoi que  Ã‚  whatever, no matter whatsans que  Ã‚  without AdditionalResources The French SubjunctiveFrench ConjunctionsThe Subjunctivator!Quiz: Subjunctive  or indicative?Expressions with  sans