Factors Leading To Integration Of Marketing Communication Marketing Essay

Factors Leading To Integration Of Marketing Communication Marketing Essay Keeping in view the dynamic environment of todays business, Marketer is required to develop the product that have the capacity to satisfy target market needs and wants, price that product attractively, and ensure its availability to the target customers. But the task does not stop over here; the organization must also communicate with their target about the company offerings. Communication is the process in which messages are exchanged to achieve a desired behavior direction or goal. The task of communication with target market is called promotion in Marketing. A company can use variety of promotion techniques including advertising, personal selling, sales promotion, direct marketing and public relations to achieve the companys communication objectives. From the last two decades, promotions strategies used by organizations around the world have undergone through tremendous changes. This is due to the fact that the technology has revolutionized our daily life, marketing promotion have no exception. Companies must be aware of the fact that the face of marketing communications is continuously shifting and, to be successful in the future, the Marketing manager needs to utilize the novel emerging communication techniques. According to Kotler and Armstrong (2006), Integrated Marketing Communications (IMC) is a concept in which a company carefully integrates and coordinates its many communication channels-mass media advertising, personal selling, sales promotion, public relations, direct marketing, packaging, and others-to deliver a clear, consistent, and compelling message about the organization and its products. The results of IMC are better communication that transform into consistent sales volume. The integrated marketing communication goes beyond these specific promotion tools. The design, and packaging of the product, its container and packaging, its price, and the retail stores that sell the product, all communicate something to buyers. Thus, although the promotion mix is an organizations primary communication, the whole marketing mix including product, place, price and promotion must be coordinated in order to achieve the desired impact. The organization IMC helps the firm in identification of the target audience, and then helps the firm in designing a well-coordinated promotional program that focus on managing the customer relationship over time. According to Pelsmacker et all (2006) Integrated Marketing Communication is the integration of specialized communications functions that previously operated with varying degrees of autonomy. If the organization fails to integrate its various communications tools, for example, the advertisements of the offering concentrate on one thing, while a price signaled transmit a different message while the labeling of the product depicts still another message. This will create ambiguity in the mind of the consumer and he will wander here and there in search of what the company is trying to convince me? As Kotler and Armstrong (2006) have pointed out IMC builds brand identity and strong customer relationships by tying together all of the companys messages and images. Brand messages and positioning are coordinated across all communication activities and media. Factors Leading to Integration of Marketing Communication: The following are some of the reason due to which it is inevitable to integrate the Marketing Communication of the organization. Fragmentation of the mass market: This mass-marketing strategy focuses on what is general in the needs of consumers rather than on what is different. The organization offer single Marketing Mix consists of one type of product with small or no variation, one pricing strategy, one promotion program aimed at every person and one distribution system aimed at the entire market. In the last two decades, the mass marketing strategy has lost its impact due to fragmentation of the markets across the world. Consumers around the world now have a more options of what to buy, what to watch to listen or read. The emergence of new market segment which was previously homogeneous, having distinct needs, requirements, and preferences. (Groucutt ; 2004). These fragments reduce the effectiveness of mass marketing techniques and erode brand loyalty. Media Fragmentation: Market fragmentation has resulted in media fragmentation because the of alternative media channels available to the consumer and all messages seen as one single message to consumer. Todays consumers are being irritated with a bundle of of television channels, and a steady stream of new magazines that hit the newsstands every week. Coupled with rising level of ad dodging and the future for some mass media might seem austere. Therefore advertising has to spread further, covering massive amount of channels to gain the same exposure. Explosion of New Technologies: The Technology is evolving today with much speed and has a very disruptive impact on our daily life. Something that has been considered as status symbol today is a myth of past now. Also this explosion allow customer to have greater control over the communication. Consumer can now select what to see, and what to hear more easily as in past. Emergence of Global Markets: Due to advent of IT the whole world has collapse to a global village. The culture around the world is merging and a unified culture is emerging. Although this has created some opportunities for organization, but is also posing some potential threat as they need now to be very cautious while designing there promotional programs and unless the promotional program are well coordinated and integrated it will not have any impact on the target market. The global market has also led to increase in advertising mess due more channels and more group placing ad on mass media. Shifts of Power from Manufacturers to Retailer: The power that historically rests with manufacturer has been shifted to retailer. The retailers due to this power now demands huge promotion fees and can offer better retail information from due to the usage of checkout scanner technology. Shifting of Promotion Cost from Advertising to other Forms of Promotion: Due to the increase usage of Internet, growth of customer databases, customer lack of time, companies are moving toward concentrated and niche segmentation, as consumer has the convenience to order what he needs and wants from direct marketers. This had led to change on the percentage of promotion spent on advertising. Traditionally this percentage used to be very high but now as the market conditions are changing it is eroding and taking the form of direct marketing, point of sales activities, online advertising etc. Emergence of Lower Cost and More Target Communication Tools: As the traditionally used media tools is losing its impact, the exploration of lower-cost and more targeted communication tools continues. Marketer now have the option to use promotional tools like event marketing and direct mail etc that are more targeted and have less cost as compared to of mass media. Development of Database and Relationship Marketing: One of the most important Direct Marketing is the Customer Databases. It is a controlled collection of absolute data about individual customers or prospects, together with geographic, demographic, psychographic, and behavioral data. These databases help companies in influencing and building customer relationships and the organization can also tailor its message or market offering according to the personal needs of the target market. Increase Usage of Internet: The usage of Internet around the world is increasing with the passage of time, and this had led to change how a company does its business and how the organization communicate and interact with its target market. Companies around the world are using the Internet as a competitive tool to change how they transact the business. They can a company does business and how they communicate and interact with customers as they can reach prospects at just the right moment and can offers a low-cost, well-organized way to reach markets. Agency Accountability: The terms and conditions of the relation that the company and agency used to have are changing, due to changes in the competitive setup of the industry. The organization now demands for greater accountability from the advertising agencies and changes in return and incentives of the agency. Marketing Strategy Results Measurement Organization now calls that the activities that the marketing department carries out should be measurements appropriately and expectations from marketing strategy. Change in Shopping Approach: The reason behind why the consumer goes for shopping has been change. Traditionally people used to went for shopping in order to get the desired products and/or services from the market. But now the shopping approach has been changed, it is now taking form of freedom and entertainment. Growth of Digital Media: Multi-track media society that is constantly developing and changing with the passage of time has led to advent of digital media. In digital media consumer have extraordinary control over the information and entertainment choice. With new digital media in place, people have thousands of viewing options they can select from. Future of IMC: The conception of integrated marketing communications (IMC) is fairly new. The IMC tools allows marketing manager to plan and then execute his marketing communication programs, which create and maintain mutually beneficial, long-term relationships with the target market by satisfying their needs and wants. This means that promotion tools are used to create loyalty. The future trends of IMC are discussed in the following: Competitive Advantage: The Various tools that organization has can be used as a competitive edge against the competitors. Competitive advantage is the edge and the ability of firm to provide superior value to its target market as compared to competitors. As IMC components are designed as a whole, the organization is able to focus its efforts in all the communication elements that create single, powerful brand equity by speaking with one voice. This single brand message provides a competitive advantage to the company as the target clearly understand that what the company is communicating. Brand Equity IMC strategies are essential to the companys strategic brand management because IMC strengthens the interface between the organizations strategy of brand identity and the target markets brand equity. The organization that uses IMC strategies will be able to measure the brand awareness and brand image of its various offerings. Specifically IMC strategies and brand identity are the most vital parts of the companys overall brand equity strategy. The brand identity strategy of the organization serves as a foundation for its overall IMC initiative and, for this reason, accounts for to the firms brand equity. Online Advertising: Online Advertising is becoming powerful IMC tool for advertisers and organization can use online advertisement as people are now spending more time online; the Internet became another channel via which companies can market their offerings successfully. (Google; 2007) Because of the Internets versatility, it will give an organization the opportunity to reach and interact with its target market. Companies can now produce an IMC campaigns that exclusively target the desired customer more successfully with less cost as compared to traditional communication efforts. Online campaigns will give organization new abilities to the organization due to the following reasons: Reach: The Internet used by more than 170 million people only in the United States. Relevance: Online Advertising shows ads to potential customers who are actively searching for what businesses have to offer. Return on investment (ROI): Using analytical tools, companies can understand more about the effectiveness and efficiency of their ads. (Google; 2007) Viral marketing: Viral marketing is an IMC technique that is mostly used for trendy brands, Marketers are increasing acknowledging Viral marketing as an important IMC tool because it offers the traditions benefits and effectiveness of advertising. In viral marketing the organization promotes its product using Word of Mouth Marketing (WOMM), utilizing individuals communication networks, and relying on their individual recommendations to sell the product. Companies actively seek viral marketing, by fueling discussion on their offerings. (Groucutt, J. et al 2004). Multi Chanel Promotion: As multi channel media increases in reputation, the problem of IMC is to make sure that the IMC campaign reaches its planned audience. According Perkin (2003) as media-blitzed, ad-cynical, time-poor, channel-flicking audience living in a fast-paced, attention-challenged world The fact is that due to fast pace of technology, and globalization of the world, consumer behavior around the world is changing. Today customer have more control over what to see, and read and therefore IMC need to tailor the organization campaign as per the requirements of the market. Media Selection There are a huge number of magazines, each having its own focus, allowing segmented audience to the organization. The owner of these Magazines not only offers media planners a place to get the target audience, but also provide insights regarding audience and how to connect with them in the most excellent manner. Companies can use these magazines in there IMC efforts by effectively marketing their product and to utilize and ensure correct targeting, positioning and promoting the company offerings. (Perkin, N. 2003). Sponsorship Campaign Sponsorship of sporting events like football, cricket, or even horse race is recognized as a strong medium of promotion due to its focus of providing target audience on one platform event and the capability to attach with company target market by adding value to their behavior and interests. The finding of the response that how a particular customer or a group of customers will reveal some interesting aspects about the company sponsorship and will also reveal the form of sponsorship appropriate for the company products. Although sponsorship, like other form of promotional mix, has to prove its value in IMC, consumers are inner to a sponsorship strategy. Targeting the accurate event will take a lot of research on behalf of the organization while the exposure created by sponsorship is very short lived (Crow 2003). Market Positioning The art of targeting customer to portray a product in a certain desired manner in known as positioning is the one of the most important factor while launching a new product and/or service for any organization. With the entire media overloaded, the consumer has closed mind to the new products, therefore, the company offerings should be exceptional, and supported by original, relevant, creative and really inspired IMC efforts. Advertising diffusion is exceptional and media fragmentation is growing now a days. In order to get a desired level of recall and brand awareness marketer need to target several medium. This is due to fact that consumer media habits are diverse and had led to higher IMC budgets and also waste of the precious organizational resources. Direct marketing Direct marketing has become one of the most effective and efficient way for reaching target market due to dynamic environmental factors, changing customer preferences, and technological developments. (Brassington, F. Pettitt, S. 2003). The key to successful direct marketing for an organization is targeting. The success of marketing manager while using direct marketing depends on his capability to identify the just right audience for the company product and then design the direct marketing campaign to achieve that goal. Site-Targeted Campaigns: The keyword-embattled ads can become visible on Google exploration results pages or on search and content sites inside the Google Network. Site targeting will give an organization the ability to: Advertise on most wanted sites. Reach customers near the beginning in the buying process, with advertisements designed to increase responsiveness or to promote a brand, but not unavoidably to generate clicks or traffic.

SURFING ON THE FAST LANE :: essays research papers

Are you tired of those slow downloads you’re getting when you surf the internet? Bored of waiting just to make a few transactions in your e-billing account? Then forget your old modem and switch to ADSL. For those of you that are not familiar with this new technology, let me explain a little bit about what it is. Asymmetric Digital Subscriber Line (ADSL) is a transmission technology that enhances the use of existing telephone lines, providing high-bandwidth data and voice services. This is possible taking advantage of unused high frequencies of existing copper wiring in the PSTN (Plain Switched Telephone Network), allowing data to travel back and forth on the high frequencies while voice simultaneously travels back and forth on the lower frequencies without experiencing interruptions. It is asymmetrical because the download speeds (1.4 Mbps) are much faster than the upload speeds (256 kbps); this means that it’s faster to download a file than to upload a file to the sa me server.   Ã‚  Ã‚  Ã‚  Ã‚  Having said this I’ll focus on how to install an ADSL modem, a modem for those of you that don’t know is an acronym for Modulator Demodulator, a modem is a device that converts data from digital computer signals to analog signals that can be sent over a phone line, this is called modulation. The analog signals are then converted back into digital data by the receiving modem, this is called demodulation. In this occasion I have chosen the latest of Microsoft Operating Systems, which is Windows XP, hopefully by the time you read this, Microsoft has not come up with something newer, since they change Operating Systems like we change clothes.   Ã‚  Ã‚  Ã‚  Ã‚  First we need to make sure that the PC meets the minimum system requirements, for Windows XP they are: a 300Mhz processor or faster, a processor is an integrated circuit that executes the instructions of a program that drives the computer, 128MB of memory, 100MB of free disk space, a CD-ROM drive, a Network Interface Card, a NIC is a circuit board that allows the computer to connect to a network, and a Super VGA monitor (800x600) or higher resolution video adapter.   Ã‚  Ã‚  Ã‚  Ã‚  Well, with all this taken into consideration let’s get started, there are different kinds of modems that accomplish these task, but I will select one with an Ethernet port, Ethernet is one of the most widely-installed local area network (LAN) technologies, that provides transmission speeds of up to 10Mbps, which is more than enough for ADSL speeds.

Compare or Contrast

The City I Love Traveling is one of my favorite activities in life. But the sad truth is that I have only been to one other place besides my hometown Miami, Florida. My first adventure was to a small town in North Carolina called Liberty. Compared to Miami, there were many characteristics I was not familiarized with and were new to me. Among the many alterations the weather, the people, and the lifestyle were the ones that caught my attention the most, causing me to realize just how much I need to appreciate Miami.For starters, the weather in Liberty is completely opposite from what we are used to in Miami. Instead of walking outside sweating from head to toe and becoming completely sticky from the humidity, they experience what is known as dry heat. But besides that, the temperature also affects the seasons. For example, in fall, the leaves on the trees begin to change colors and fall off their branches. It's quite a sad situation because the leaves are drying out, but it's one of t he many beautiful scenes my eyes could capture.In winter, temperatures drop to freezing level and snow starts to come around. People have to wear tons of jackets and sweaters to stay warm. Unlike Miami, the weather is almost always on the same temperature dial, hot. Even in the fall, it still feels like it is summer. People go to the beaches, but never get in since water temperature may be cold because of the ocean currents. In winter, temperatures start to drop, but never to a freezing point unless a strong cold front passes by. Quite frankly, I love it in Miami because the weather is always perfect for many activities.It’s really hard to leave a beautiful place like this. The people in Liberty also caught me by surprise. I expected them to be down to earth and friendly, but I was wrong! The majority of the population included plenty of whites and Mexicans. The whites though, were very racist against African Americans, Latinos, and Mexicans. Their attitudes include nothing o f humility because they believe to be the best among all. They were really disrespectful and always looked at others as if they were an alien.In Miami, there is a variety of different people, but mostly Latinos take more than half of the population. I could truly say I feel accepted, because everyone down here usually gets along and typically treat one another equally. Most importantly the color of a human skin or of a family background does not keep you from being treated with respect, and that is one quality I would refuse to lose hold of. The lifestyle at Liberty compared to Miami was vapid. There was nothing to do since nothing was near. Stores were miles away and malls were nowhere to be seen or found.Neighbors were also far apart since people owned acres of land to grow crops or just to have to themselves. Club and lounges were also never heard of since not many people partied or went out to have a good time. Liberty was also a dry county. For instance, on Sundays, they werenà ¢â‚¬â„¢t permitted to hunt or purchase liquor from the stores or gas stations because Sundays are considered to be holy days. Even though it was peaceful and quiet, on the other hand, Miami was always awake with its beautiful beaches and party activities.Stores and malls are just around the corner and they vary. Clubs and lounges are always open even on Sundays and are found anywhere in Miami if anybody wants to have a great time. Miami lifestyle is just amazing and never can get boring and lame. I can always find something to do and somewhere to go to be with friends or even with the family. Even though visiting Liberty was nice, there's no doubt that Miami is the greatest place to live in or visit if you're from another country or state.The weather, people, and lifestyle are far from being alike, but not every state or country is the same. I liked Liberty, but Miami is the place I love as the weather is amazing, the people are respectful, and the lifestyle is full of entertainment . Miami is definitely a great place to have a fun time, but if you want to be in peace and independent then maybe you want to visit Liberty. I would definitely think twice about going to Liberty again. Miami is the place I rather be at and never would leave again unless another city is the same.

sheep cloning essays

sheep cloning essays Successful clone of adult sheep born; clone named "Dolly" after the famous country singer February 23, 1997 Scientists at the Roslin Institute in Scotland announce the birth of "Dolly" March 1997 Following the announcement of "Dolly," President Clinton issues a moratorium that bans the use of federal funds for any project involving human cloning; asks the newly appointed National Bioethics Advisory Board to address the ethical and legal issues surrounding human cloning within three months August 1997 Clinton proposes legislation banning the cloning of humans for at least 5 years, giving the National Bioethics Board time to assess the risks, and study the ethical and social impact of cloning humans further September 1997 About 64,000 biologists and physicians sign a voluntary five-year moratorium on human cloning (United States) early January 1998 Ninteen European nations sign a ban on human cloning. Click here to view these countries Richard Seed, a physicist from Chicago, announces his plans to perform human cloning experiments before Congress enacts a ban on cloning January 20, 1998 The Food and Drug Administration announces its authority to regulate human cloning it would now be a violation of federal law to try somatic cell transfer (the method used to clone "Dolly" without its approval h Nineteen European nations followed a similar path as the United States by signing a ban on human cloning on January 12, 1998. Denmark, Estonia, Finland, France, Greece, Iceland, Italy, Latvia, Luxembourg, Moldova, Norway, Portugal, Romania, San Marino, Slovenia, Spain, Sweden, Macedonia and Turkey all signed the agreement. The German government did not sign because representatives believed that its current laws, created in response to Nazi genetic engineering experiments, were more strict than the signed ban. Britain declared itself "open" to the new cloning technology ( 19 European Nations). The European ban ...

Dubois Surname Meaning and Origin

Dubois Surname Meaning and Origin The ancient French surname duBois derived from the Old French bois meaning wood and was a French topographical name given to a man who lived or worked in the woods, or who worked as a woodcutter. Similar in origin to the WOOD surname in England and America. DUBOIS is the 8th most popular surname in France. Surname Origin:  French Alternate Surname Spellings:  BOIS, DUBOS, DUBOST, DUBOISE, DEBOSE, DUBAIS, DUBAISE, DESBOIS, BOST, DUBOICE, DUBOYS, DUBOSC, DUBUSK Where Do People With the DUBOIS Surname Live? WorldNames PublicProfiler identifies the largest population of individuals with the DuBois surname in France followed, as you might expect, by Belgium and Switzerland, and then Canada. Within France, the surname is most prevalent in the northern regions of Nord-Pas-de-Calais and Picardie, followed by the Wallonie region of Belgium. The name in France is also fairly common throughout the central part of the country, from Paris stretching north, east and west. Data from Forebears agrees, ranking DuBois as the 4th most common surname in France and 17th in Belgium. It is also prevalent in French territories and collectives such as New Caledonia and French Polynesia, as well as countries which formerly belonged to France, such as The Ivory Coast. The Dubose surname variant is most commonly found in the United States. Famous People With the Surname DUBOIS Allison DuBois - American psychic/mediumW.E.B. duBois - African-American writer, historian and socialistAntoine DuBois - French surgeonCharles Frà ©dà ©ric Dubois - Belgian naturalistLouis DuBois -  Huguenot colonist in New NetherlandShirley Graham Du Bois - American writer, composer and civil rights activist Genealogy Resources for the Surname DUBOIS Common French Surnames Their MeaningsUncover the meaning of your French last name with this free guide to French surnames meanings and origins. DuBose-DuBois DNA ProjectOver 100 group members belong to this Y-DNA surname project, working together to combine DNA testing with traditional genealogy research to sort out DuBose and DuBois ancestral lines. Includes individuals with DuBoise, DuBoice, DuBoys, DuBosc, DuBusk and similar surname variants.   Dubois Family Crest - Its Not What You ThinkContrary to what you may hear, there is no such thing as a Dubois family crest or coat of arms for the Dubois surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male-line descendants of the person to whom the coat of arms was originally granted.   DuBois Family Genealogy ForumSearch this popular genealogy forum for the Dubois surname to find others who might be researching your ancestors, or post your own Dubois query. FamilySearchAccess over 1.7 million free historical records and lineage-linked family trees posted for the Collins surname and its variations on this free genealogy website hosted by the Church of Jesus Christ of Latter-day Saints. DUBOIS Surname Family Mailing ListsRootsWeb hosts several free mailing lists for researchers of the Dubois surname.  You can also browse or search the list archives to explore previous postings for the Dubois surname. The DuBois Genealogy and Family Tree PageBrowse family trees and links to genealogical and historical records for individuals with the last name Dubois from the website of Genealogy Today. References Cottle, Basil. Penguin Dictionary of Surnames. Baltimore: Penguin Books, 1967.Menk, Lars. A Dictionary of German Jewish Surnames. Bergenfield, NJ: Avotaynu, 2005.Beider, Alexander. A Dictionary of Jewish Surnames from Galicia.  Bergenfield, NJ:  Avotaynu, 2004.Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. New York: Oxford University Press, 1989.Hanks, Patrick. Dictionary of American Family Names. New York: Oxford University Press, 2003.Hoffman, William F. Polish Surnames: Origins and Meanings.  Chicago:  Polish Genealogical Society, 1993.Rymut, Kazimierz. Nazwiska Polakow.  Wroclaw: Zaklad Narodowy im. Ossolinskich - Wydawnictwo, 1991.Smith, Elsdon C. American Surnames. Baltimore: Genealogical Publishing Company, 1997.

Business Ethics from Profit domain Essay Example | Topics and Well Written Essays - 1000 words

Business Ethics from Profit domain - Essay Example Business Ethics from Profit domain Business ethics is concerned with how businesses relate with the globe at large as well as their one-on-one relationship with their individual customers. Most business across the globe has earned bad reputation as a result of just being in the world of business. In the eyes of most people, the bottom line of business in making money, and this action is referred to as capitalism. Indeed, it is not wrong to have a means of generating money in the business world, but the manner in which it is being done is what counts, hence, a concern in business ethical behavior. It is conflicting to resolve the existing tension between a philosopher who believes in ethics in business and a money minded business owner. To fine the conflict the paper will look at three different ways that will lead the business world into business ethical standards (Chryssides and Kaler, 12-13). Business Ethics from Profit domain There has been an argument that business and ethics have a symbiotic correlation in which naturally ethics emerges from the businesses which are profit oriented. As a result of this, there are two ways of explaining the ethical standards. One, the application of good ethics in the business results to successful business. In general, it means that when businesses practice moral standards, they earn profits. However, this is not usually the case; for instance, making of safe products is profitable since product liability is decreased. In addition, businesses are profitable if employees privacy is respected, since there will be increased motivation hence efficiency. (Hartley, 44), Argues that, the only way a business can earn long-term interests, it’s by seeking trust from the public. However, this version has its weakness; for instance, most business that upholds moral practice will attain an economic advantage in the long run only. Little incentives are provided to businesses that seek profits within a short time. In addition some business morals may not be economi cally viable whether in the long run or short term. On the other hand, moral business depends on what it is being the product or service that will earn the business good profit. Therefore, the conflict that exists between business ethics and profits is incidental. The Second way is that, the profit motive in a free market which is competitive will bring about business ethics. Meaning that, if safe products are demanded by consumers, or if employees demand for their privacy, then consumers will purchase from or the individuals would wish to be employed in business that have their demand. It is therefore obvious that, good businesses lead to standard ethics, when business standards are observed by individuals involved in the business it is automatic to attract the consumers. However, the assumption that consumers and employees will demand there need to be met is challenging. The consumers may desire poor products if they are making a saving and the employees will forego their needs if they are compensated with high pays. It is important to note that not every ethical behavior in a business will lead to profitability. Business Ethics against laws The other strategy of business ethics is that the ethical obligation in a business encounters laws constrains. Across the globe, morality from the westernized has been put into legal laws such as harassments, killings and fraud. For

No topic Essay Example | Topics and Well Written Essays - 250 words - 34

No topic - Essay Example I like shopping for new and unique things that will draw the attention of others. On the other hand, as an experience, I’m self-motivated sometimes as I do not rest until I achieve my goals. I’m of course young, enthusiastic and as much as I try to control it, I’m not able to strictly follow my shopping list, I like impulse buying. I actually like ‘’cool stuff,’’ therefore I must admit that I spend a good proportion of my income in acquiring such stuff. I actually like buying nice stuff that would make my house look appealing and fashionable, but very unique. I therefore like buying just stuff for interior dà ©cor like nice paintings, mats, coffee tables and designer chairs. I also like buying fashionable outfits that make me look enthusiastic and seek peoples’ opinion about myself. I also like shopping for readily prepared foodstuff from the supermarket such as spring rolls, sausages, and such